Privacy Policy
Introduction
Welcome to Apex Currency Ltd ("we," "us," or "our"). We are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or use our services. By accessing or using our website and services, you agree to the terms of this Privacy Policy.
Information We Collect
1. Personal Information
We may collect the following types of personal information when you interact with our website or services:
Contact Information: This includes your name, email address, and phone number, which you provide to us when you sign up for an account or contact us for support.
Financial Information: We may collect and process transaction-related information, which encompasses purchases of goods and services made either directly with us or through our website. Transaction data may encompass your contact information, payment card details, and specifics pertaining to the transaction itself. You are the primary source of this transaction data, or it may be provided by our payment services provider. Processing of transaction data serves the purpose of delivering the goods and services you've purchased and maintaining accurate records of these transactions. The legal basis for processing this data includes the performance of a contract between you and us, taking necessary steps to initiate such a contract at your request, and our legitimate interests, specifically the proper administration of our website and business operations.
Identification Information: We may collect government-issued identification information to verify your identity and comply with legal requirements.
Information collected from marketing campaigns: The data and leads gathered through our marketing campaigns will be utilized as follows: We will use your information to fulfill your request for information, and we will also use it to reach out to you regarding our services and products.
2. Usage Information
We automatically collect certain information about your use of our website and services, including:
Log Data: This includes your IP address, browser type, operating system, and the pages you visit on our website.
Device Information: We may collect information about the device you use to access our website, such as device type, device ID, and device settings.
Usage Patterns: We may track how you interact with our website and services, including the features you use and the content you access.
3. Cookies and Similar Technologies
We use cookies and similar technologies to collect information about your browsing and usage patterns. You can control the use of cookies through your browser settings.
How We Use Your Information
We may use your personal information for the following purposes:
Provide Services: To provide the services you request and manage your account.
Communicate with You: To send you important information, updates, and respond to your inquiries.
Improve Services: To analyse and improve our website and services, including enhancing user experience.
Security: To protect our website and services from fraud and unauthorized access.
Legal Compliance: To comply with legal obligations and respond to legal requests.
Disclosure of Your Information
We may share your personal information with third parties in the following situations:
Service Providers: We may share your information with third-party service providers who assist us in delivering our services.
Legal Compliance: We may disclose your information to comply with legal obligations, enforce our policies, or respond to legal requests.
Business Transactions: In the event of a merger, acquisition, or sale of all or part of our assets, your information may be transferred to the acquiring entity.
Security
We take reasonable measures to protect your personal information from unauthorized access and use. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee the absolute security of your information.
Your Choices
You have the right to:
Access and update your personal information.
Delete your account and personal data.
Opt out of receiving marketing communications.
Disable cookies through your browser settings.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the updated Privacy Policy on our website.
Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at info@apexcurrency.co.uk
By using our website and services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your personal information as described herein.